Web Site Promotion. Search Engine Optimization.

Web Site Promotion. Search Engine Optimization

LINK POPULARITY

The number of links to your site is a very important component in the ranking algorithms of the major engines. They rank your site according to the number of links pointing to it, and they also measure the quality of those links. By organizing your site into multiple domains, and inter-linking them, we can increase your link popularity to help you win top positions above popular sites.

Google was the first to introduce this algorithm, calling it PageRank T. Link popularity is an integral part of search engine optimization. Search engines also rank your site according to the Popularity of the sites linking to you . Your ranking will be higher if popular sites like Microsoft.com link to your site, than it would be if less popular sites link to you.

Link Relevancy is also considered, so you need links from sites that are closely related to the same topic. For instance, if your website deals with online marketing, being listed on other sites that focus on online marketing will increase your website ranking on web marketing terms. You need to focus on getting quality links pointing to your site, from popular websites, that are related to your topic.

Download the Google PageRank Toolbar to see how much popularity your site has.
This browser add on displays a zero to ten rating scale for the "PR" of each site you visit. The more competitive your keywords are, the more you need PageRank! Even with the best search engine optimization on your site, you will have a hard time competing with established high PR websites unless your site has a PageRank of at least 4. PageRank isn't the only factor that Google uses to rank pages, but it is an important one!

CLICK POPULARITY

The more your links are selected, the more popular the engine considers your site to be. This is one of the reasons why our high visibility Platinum Package can substantially increase your over-all popularity.

Search Engine Submission

We STRONGLY recommend that you take advantage of paid submission services. If you are serious about your online business, there is simply no choice . Almost all the major engines and directories now charge a fee to list your site. A few still offer a free Add URL service, but because they do not generate income, free submissions are often ignored. You cannot depend on free submission only

YAHOO! Express Program $299 recurring annual fee
A Yahoo Directory Listing has an immense reach. Yahoo and Inktomi are partners, and together they control hundreds of search portals around the world. Plus Yahoo Directory Listings give you an over-all ranking boost in all the Google affiliates, including AOL and Netscape, so this is a very Wise Investment. If you do not pay for a listing in Yahoo, you'll sabotage your chances for prime rankings everywhere else! Before you submit, read these Yahoo Submission Instructions .

DMOZ Add URL Free!

Dmoz is the exception. The old saying "you get what you pay for" does not apply in this case. Even though it's free, it is one of the most important submissions you will ever make. Here is more about Free Search Engine Submission to Dmoz
Because they feed listings to partners, Yahoo, Inktomi and Dmoz will extend your reach to all of the major engines. Combined, they power the world's largest search portals and directories.

Other submission services we HIGHLY RECOMMEND:

Yahoo / Inktomi Free Submit - Step 1 - Step 2
GoGuides *$39.99
JoeAnt *39.99
Gimpsy *40.00
About.com *Free
Industry-Specific and Niche Directories:
Lastly, it's important to get links from industry-specific or niche directories that have information directly related to what you provide on your site. One excellent place to find these specific niche directories is in Google's Special Interest Listings . Look for more in Google's Full Listing of Directories . Submit your homepage URL through the form on each directory's "Add URL" page. Often you will need to select the most appropriate category first. It's critical to pick the category that best describes your site, or you risk possible rejection.